Serra, a brand born from a passion for cycling, supported by the Cybervelo group. We create exceptional wheels for demanding cyclists, with a clear goal: to make high-end performance accessible to everyone.
Passionate origins
Serra is much more than just a carbon wheel brand. It is the result of decades of experience in cycling, combined with technical expertise from Cybervelo, a major player in the cycling world since 2005. At Serra, every wheel is designed, engineered, and assembled in France by a team of passionate experts, meeting the needs of both enthusiasts and competitors.
Our workshop in France, where every wheel is carefully hand-assembled.
Our vision
We believe that performance should not be a luxury reserved for the elite. With Serra, we offer cyclists carbon wheels that combine lightness, stiffness, and reliability, all at an unbeatable value for money. Our mission is to democratize high-end performance without compromising on quality or innovation.
The Serra team in action, sharing the same passion for cycling as our customers.
Unique expertise
Our wheels are hand-assembled in France, in our workshop. We use only high-end components, such as DT Swiss or Bitex hubs, Sapim spokes, and UD satin carbon rims. Every detail is carefully inspected to ensure exceptional performance and optimal durability.
- Assembly: 100% hand-built in France
- Components: Sapim spokes, Bitex/DT Swiss hubs
- Quality Control: Individually tested before shipping
- Innovation: Constant research to push the limits
Join the Serra Community
Serra is also a community of passionate cyclists. Whether you're a fierce competitor or a weekend rider, we're here to support you in your challenges. Join us !
Serra cyclists sharing their passion on roads around the world.